(Bloomberg) -- CVS Caremark Corp., the largest U.S. provider of prescription drugs, was sued over claims it used confidential prescription information to push products on behalf of pharmaceutical makers.
CVS violated the privacy and rights of consumers by sending letters to customers’ physicians that promoted specific medications, according to a complaint filed March 7 in state court in Philadelphia. CVS allegedly identified consumers by name, date of birth and medications taken, drawing on information obtained through CVS pharmacy services.
CVS was paid for the promotion of competing drugs by Merck & Co., AstraZeneca Plc and Bayer AG, according to the complaint filed by Richboro, Pennsylvania, resident Arthur Steinberg and the Philadelphia Federation of Teachers Health and Welfare Fund.
“While touted as an ‘RxReview Program’ by defendant CVS Caremark, in reality the physician communications were nothing more than a profit-making opportunity,” Steinberg said in the complaint.
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