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Tuesday, January 19, 2010

This Day in Wall Street History 1881: Western Union snaps up Atlantic and Pacific Co.

In 1881, Jay Gould -- the ravenous financier and archetypal robber baron -- used his wiles and ways to seize control of Western Union, William Vanderbilt's mighty telegraph company.

Gould mounted an elaborate campaign to drive down the company's stock, using his newspaper -- as well as his influence on Wall Street -- to raise doubts about Western Union's leadership and hefty stock price. He also started a rival telegraph concern, the Atlantic and Pacific Co., in hopes of raising doubts about Western Union's dominance over the industry.

The gambits worked and Western Union's stock swooned. In a desperate attempt to stop the bleeding, Western Union snapped up the Atlantic and Pacific Company on this day in 1881.

Far from staving off the competition, the deal further fattened Gould's pocketbook and, more importantly, primed him for the final phase of his takeover scheme.

Gould convinced his Wall Street associates to start another raid on Western Union. However, as the traders were busy driving down Western Union's asking price, Gould -- in the guise of an "anonymous" investor -- started gobbling up the company's suddenly cheap stock.

When the dust settled, Gould's cronies were left counting their losses; meanwhile, the devious financier had successfully wrested control of Western Union.

Source: History.com

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