Tiger Wood's ad for Accenture
No advertisements featuring Tiger Woods have run on US prime-time television broadcast networks or 19 cable channels since late last month, after reports of his extramarital affairs.
The last prime-time ad featuring the 33-year-old golfer was a 30-second Gillette spot on November 29, according to marketing and media giant Nielsen Company. Woods also was absent from ads on a number of weekend sports programs, including NFL games, Nielsen said.
“Last weekend there wasn’t any advertisement during those games,” said Aaron Lewis, a spokesman at Nielsen.
The No. 1 ranked golfer’s standing with the public has plunged in the wake of reports of infidelity that followed a car accident outside his home near Orlando, Florida.
Woods’ ranking among celebrity endorsers plunged from 6th to 24th, according to the Davie Brown Index, which is used to gauge the ability of personalities to influence shoppers.
Woods has endorsement agreements with Accenture, Nike, PepsiCo’s Gatorade, Tag Heuer International watches, Electronic Arts and Procter & Gamble’s Gillette brand.
A screen grab from the Tiger Woods Wife Outrun web game.
Meanwhile, web pranksters and talk show hosts have mobilised to lampoon fallen sports idol Tiger Woods in the only way they know how - relentless parody clips, remixes, online games, jokes and greeting cards.
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